COMMUNICATIONS

 
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In order for your message to break through, it needs to be clear, persuasive and relevant to your audience. Our communications services include...

  • MESSAGE DEVELOPMENT - Determining the most compelling message and support points for your target audience, using creative research techniques to explore, refine and evaluate concepts.
  • WEBSITE OPTIMIZATION Understanding how users navigate your website, and what barriers they encounter, using guided user experience video interviews.
  • DIGITAL STRATEGY - Identifying the optimal mix of social networks, and content on owned web properties (websites and blogs), needed to achieve your marketing and communications goals among your target audience.
  • MEDIA RELATIONS - Promoting your story to our extensive contacts (newspapers, magazines, TV and radio) in both mainstream and religious media around the globe.
 
 
 
 

EXAMPLE: MESSAGE DEVELOPMENT

Exposed interfaith and in-married parents and kids to a variety of creative stimuli, in order to determine what each group was looking for in a first-time Jewish summer camp experience.

 
 
 
 

EXAMPLE: WEBSITE OPTIMIZATION

Conducted guided user experience interviews with older adults to understand the barriers they encounter in navigating a social service agency's website, and recommend modifications.