In order for your message to break through, it needs to be clear, persuasive and relevant to your audience. Our communications services include...
- MESSAGE DEVELOPMENT - Determining the most compelling message and support points for your target audience, using creative research techniques to explore, refine and evaluate concepts.
- WEBSITE OPTIMIZATION Understanding how users navigate your website, and what barriers they encounter, using guided user experience video interviews.
- DIGITAL STRATEGY - Identifying the optimal mix of social networks, and content on owned web properties (websites and blogs), needed to achieve your marketing and communications goals among your target audience.
- MEDIA RELATIONS - Promoting your story to our extensive contacts (newspapers, magazines, TV and radio) in both mainstream and religious media around the globe.
EXAMPLE: MESSAGE DEVELOPMENT
Exposed interfaith and in-married parents and kids to a variety of creative stimuli, in order to determine what each group was looking for in a first-time Jewish summer camp experience.
EXAMPLE: WEBSITE OPTIMIZATION
Conducted guided user experience interviews with older adults to understand the barriers they encounter in navigating a social service agency's website, and recommend modifications.